Tupic is alive…via hologram at least.
On Monday, the world was abuzz with the recent videos of the infamous deceased rapper, Tupac Shakur, performing on stage at the 2012 Coachella Valley Music and Arts Annual Festival alongside Dr. Dre and Snoop Dogg.
The seemingly 3-D rendering of Shakur was created by the special effects company Digital Domain (“The Curious Case of Benjamin Button”, “Titanic”), while AV Concepts installed the plate of glass and the lighting that brought the hologram to life. “Although the perception was of a 3D likeness of Shakur, the image was actually a 2D image. Shakur’s likeness was projected onto an angled piece of glass on ground, which in turn projected the image onto a Mylar screen on stage.” (CBS News) This unique approach to concerts is only the beginning, according to Dr. Dre.
So, is this the future of presentations? Am I going to be showing holograms of my old PowerPoint slides? Am I going to be giving presentations as a hologram myself, perhaps?
I wouldn’t go that far just yet.
This was a $400,000 project and took months of preparation and planning. However, I would say that the future of presentations is a bright, digital one. We are in the midst of a technological shift from smart phones and tablets into motion sensors and 3-D images. The world is becoming more tangible. People want to feel and experience the media. They want to be a part of it.
Now, just because there is a significant change in the way we receive our information doesn’t change the need for style and personality in the message. People want to be spoken to and with, not preached at. More and more, people crave to be catered to and thought about and cared for. Technology is speeding things up, but the message can’t be dumbed down for the sake of this speed. We will continue to enjoy and embrace new technology. We will remain dazzled at the new inventions and sleek gadgets that come our way, but we will never lose the desire to be heard and to share experiences with other people. It won’t be all robots and screens. It will all come back to the emotional connection that users experience and enjoy. It won’t be about flashing cold bits of information to people, but about having a conversation and getting responses.
So, as you watch that new Prometheus trailer or see Tupac on his virtual tour, keep in mind that these are all simply methods to interact with an audience. They are new channels with which we can engage our audiences, but they are not replacements for clear communication. They are not alternatives, but supplements.
Remember to engage your audience, even while using the latest and greatest gadgets.
What do you think? Is this the beginning of a technological revolution or just an anomaly in the midst of our current technology?
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