Mizuho: A Financial Services Company Entering A New Market

CLIENT Mizuho

SCOPE Keynote Design, Presentation Strategy, Animation

Mizuho is a Japanese banking brand that has recently introduced themselves to the banking system in the US by launching Mizuho Americas. Cheryl Gilberg, the marketing executive for this group, wanted to present the company’s marketing strategy to a team of marketers at a well-known conferences.

THE CHALLENGE

Marketing analytics isn’t the easiest information to present succinctly and interesting, especially when you’re presenting to marketers who are dazzled by creative. Mizuho requested assistance with the presentation flow and structure as well as the design—to ensure that the presentation felt like more than just a Powerpoint.

THE SOLUTION

Working with a presentation strategist and designer, our team crafted a presentation that simplistically told the story of the marketing launch of Mizuho Americas. We featured impactful campaign creating and told the story of the analytics in a visually engaging way. [add in content about the video]

Full Project Overview

Bringing a Japanese staple to America.

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The biggest bank you’ve never heard of.

Animated Brand Book

We wanted to bring Mizuho’s new brand to life in a way that would connect with their employees through eye-catching animations and dynamic displays of important data. Our goal was to shatter the standards of a basic brand relaunch, leaving employees excited and motivated to use their new standards. Being big believers in brand continuuity, we seamlessly integrated Mizuho’s new concept, “The Future Frame,” across their animated brand book through backgrounds and engaging slide transitions.

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