Tag Archives: concepts

Rory Sutherland: “Perspective is Everything”

This week’s presentation breakdown features brand specialist Rory Sutherland.  “Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.” (TED.com) We take a look at his newest TED talk as he delves into the realm of perspective, applying psychological solutions to economical and technological problems.  Take a gander, and let us know what you think in the comments below or via Twitter or Facebook as well!  … Continue Reading →