Last week Instagram came out with a new update that allows users to send photos and videos directly to other users. This new feature is called Instagram Direct.
The Big Fish team, always experimenting with new technology, decided to celebrate this feature and send personalized videos to anyone that “liked” or commented our latest video post.
The response ended up being great. We did over 30 videos to be sent using Instagram Direct, so we decided to compile some of our favorite ones here:
Not only did this allow another opportunity for us to reach out to our followers, but also manage to get a couple of new ones in the process.
Have you thought of utilizing Instagram Direct in reaching and connecting with your audience?
Let us know.