Casual Fridays: Jacob & Christmas

To me, Christmas is an incredible time of the year because it amplifies life. If you’re having a good year during Christmas, it’s spectacular. If you’re having a crappy year during Christmas, it’s hell on earth. For businesses, it gets even better.

If your team is creative, their brilliance exceeds expectations. If your team is hard working, they work harder. If your team loves to enchant clients, they turn into Dean Martin.

Christmas becomes a magnifying glass.

Working in marketing brings its own special treats during the holidays because brands are pushing out clever advertisements with their own personal touch. This is why one of my favorite things to do is Google “Christmas advertisements.”

You’ll find gems on every page.

Here are a few of my favorites:

The holidays bring with it a sense of magic: the sparkling lights, the chill in the air, the hot chocolate, and the gifts. Everyone is on their best behavior… except the local Scrooge. Everybody has one. But for the most part, the last month of the year is imbued with holiday spirit.

Keep a few of things in mind:

 Give.

Whether you’re giving something to your clients, employees or your boss, this is a time of year when sales, bottom lines, and ROI are a little less important next to relationships, service, and giving. Don’t be the Grinch with a heart two sizes too small.

Enjoy.

If you’ve struggled with instilling culture in your business, you’ve got an excuse during Christmas. Rally your hard workers together for a time of laughter and butter beer (Harry Potter fans, anyone?).

Slow down.

I know, I know… it’s the end of the year rush, sales are skyrocketing, yadda yadda yadda. Slow down for a second and enjoy a good Hallmark show with the kids or take a romantic walk through the park with your significant other. Appreciate the season because by January you’ll have your nose to the grindstone once again.

I hope you have a Merry Christmas and a Happy New Year!

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