How to Craft a Big idea

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Last week we released a sample chapter from our latest book, The Big Fish Experience, and we hope it helped you learn a little bit about what makes a presentation simple, memorable, and understandable. As promised, this week our sample chapter focuses on “The Big Idea.”

This chapter is especially important because it defines your entire presentation. Behind every great presentation is a big idea; it inspires or challenges your audience to rally around a central idea.  See here for more on “The Big Idea.”

Got any tips for crafting a “Big Idea?” Let us know in the comments! And don’t forget to keep an eye out for our next chapter, “How to Involve the Audience!”

 

 

 

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